The Role
- This position reports to the Regional Manager, with a technical reporting line to the Regional Marketing and Communication Advisor and the Head, Marketing and Communications.
- This role is key to delivering high-impact results across project states.
- It plays a crucial role in creating and generating high demand for MSI Nigeria’s services; raising awareness of the types of services available; increasing external visibility; disseminating information on the importance of various products and services; creating interest and mobilizing communities to use facilities, products, and services supported by MSI Nigeria.
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- This role uses innovative techniques to reach and drive different segments of the market (adolescents, married, unmarried, younger, older, men, women) towards behaviour and norm change around their reproductive health.
- It also supports MSI Nigeria’s delivery teams on the specific needs of these target groups to inform tailored services to meet clients’ needs. MSI Nigeria’s SBCC Officer works with a designated channel and supports the sales and social marketing team of MSI Nigeria.
Overall Responsibilities
Community Mobilization:
- Plan and execute community entry activities (mapping, identification of key influencers/targets, engagements)
- Stakeholder mapping (identify influencers, partners, and antagonists), develop/implement an engagement plan for effective stakeholder relationships and support.
- Develop a database of contacts. This will include local leaders (Govt, non-government, religious, community, etc.) relevant to MSI Nigeria’s work.
- Develop and implement mobilization plans, identifying whom to target, when, why, where, and how
- Establish and maintain relationships with all key stakeholders, the media, and other partners that impact the work of MSI Nigeria.
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Lead CBO Management:
- Identify Community-Based Organizations (CBOs), relevant bodies, and partners for demand generation in the community.
- Develop and implement a robust capacity-building plan for CBOs, town announcers, Ward Development Associations (WDA), Ward Development Committees (WDC), and Youth Champions (YC).
- Lead the implementation of a robust communication strategy for effective sensitization and stigma reduction in the communities through effective stakeholder engagement.
- Ensure the full implementation of MSI Nigeria’s community engagement strategy across channels of operation.
- Lead the demand creation, generation, marketing, and clients' uptake of relevant MSI Nigeria products and services.
- Guided by the channel SUMO and MSI Nigeria’s demand generation strategy, conduct mobilization activities with target groups that will result in footfalls and uptake of MSI Nigeria’s services.
- Prepare and design monthly activity plans as relevant to state, regional, and national activities.
- Meeting and collaboration with key government stakeholders at local and state levels - reproductive health coordinators, officers in charge at PHCs, HODs for Health, etc.
- Advocacy meetings and engagement with key groups - Stakeholder engagement, traditional and religious leaders, youth and women's group engagement, use of town criers, door-to-door,
- Develop and implement clear plans for adolescent engagement, demand generation, and stigma reduction.
- Identify hot spots and strategies for engagement to increase PAC.
- Ensure that all channel/cost center targets are achieved.
Lead Demand Creation and Marketing:
- Articulate a clear demand generation (DG) strategy specific for channels of operation.
- Conduct a clear on-going analysis of the market, by segment, location, accessibility to promote products on the project.
- Ensure complete referral and service uptake at the facility level.
- Ensure effective mobilization of clients to service providers.
- Implement innovative methods for effective contact center marketing.
- Responsible for achieving target numbers of service uptake on the projects.
Advocacy and External Engagement:
- Periodic sensitization with Police at divisional and local level on SRH with support from the Regional Manager and Regional Marketing and Communications Advisor.
- Engagement with Traditional and Religious leaders to create an enabling environment for programme implementation.
- Engage with media for positive insight on a project with support from the Regional Manager.
- Engage with the State Ministry of Health and relevant line ministries and attend TWG meetings with support from the Regional Manager.
- Identify opportunities for a partnership to enhance the visibility of MSI Nigeria.
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M&E:
- Ensure data quality checks and timely reporting.
- Ensure data spot checks and validation.
- Ensure effective referral tracking.
- Track in-reach and service uptake at the facility level
- Track referrals to the contact center.
- Ensure prompt submission of a monthly and quarterly report, More Together stories, and success stories from activities, including high-quality photographs.
Required Qualifications
- First Degree in any discipline.
- Minimum of 3 years post-NYSC experience in strategic communications.
- Effective communication and management skills are an added advantage.
- Experience in CSO management and effective planning and engagement.
- Demonstrate great advocacy skills and community engagement.
- Knowledge of donor contract requirements for budgeting and reporting.
- Ability to establish and maintain contacts with senior-level government officials.
- Remote work and remote teams’ management experience.
- Ability tocommunicate effectively (both written and orally) across levels.
- Cross-functional team player.
- Effective communicationand management skills are an added advantage.
- Strategic thinker, with excellent analytical and effectivecommunication skills.
- Excellent leadership and management aptitude in leading diverse teams remotely.
- Pro-choice.
- Flexibility to operate in a changing environment and strong change management skills.
- High decision-making and initiation skills.
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