·       The Communications Officer will work with the Marketing and Communications units and other Directorates within MSI Nigeria Reproductive Choices to drive audience/client growth, brand awareness and corporate communication through traditional and new media channels.

· Leveraging strategic communications approaches, digital marketing tools, and corporate branding opportunities, this role holder will develop and implement impactful communications strategies, digital marketing ideas and corporate branding products aimed at targeted audiences for MSI Nigeria.

·       S/he will create and execute digital and strategic communications (internal/external) products that will increase brand visibility, improve the public image of the organization on/offline as well as create demand for MSI Nigeria’s services such as the Medical Centres, Contact Centre and other channels of operations.

·       The role holder will coordinate with various field operational teams and other units outside the Programme Operations Directorate to execute relevant tasks pursuant to the job descriptions.

1. Strategic Communications, Brand Awareness and Corporate Visibility

·       Support the production and dissemination of internal and external communication products and tools such as articles, emails, Newsletters, Webinars, and Reports

·       Research, fact-check, edit, and produce high-quality communications materials for timely dissemination to various audiences via digital, traditional and other communications channels

·       Actively support the development of communication plans, tools and relevant branding materials for events, meetings, webinars and other initiatives in line with MSI Nigeria’s corporate communication strategies, policies and guidelines.

Coordinate planning, ideation and development of relevant creatives, informational materials and coordinating with the creative teams to deliver according to organizational guidelines

Digital Marketing and Platform Management.

·       Support the creation, execution, and management of digital marketing campaigns across social media platforms, including Facebook, Instagram, Google, LinkedIn, YouTube, WhatsApp, Twitter, Snapchat, TikTok, MSI Nigeria Website, etc

·       Assist relevant teams in managing MSI Nigeria’s overall online presence and perception.

·       Support in creating plans, executing and advising on the creation of digital campaigns across social media platforms (Facebook, Instagram, LinkedIn, etc.) and the MSI Nigeria website.

·       Create and host original content (blogs, social media posts, podcasts) that attracts and engages audiences and clients.

Measure and report performance of communications and digital marketing performance, campaigns, and assess results against goals (ROI and KPIs) using relevant analytics tools

Integrated Communications and Digital Collaboration

·        Support the motion and graphic designers in developing materials and creative assets to achieve demand generation and strategic communications goals.

·        Collaborate with various teams to align marketing efforts with broader MSI Nigeria objectives

·       Utilise relevant organisational insights, data, statistics, trends, and information to produce effective digital and strategic communications material, support new campaigns, and prepare plans, strategies, reports, and other products

 Assist the creative team in ensuring the style, flow, clarity, quality, language, and sensitivity of audience content

Key Experience and Qualification

·       A first degree in arts, social sciences or a related discipline

·       Minimum of 6 years post-NYSC experience in Strategic communications, digital marketing or development communication.

·       Proven track record of driving clients' growth through digital marketing and communications campaigns.

·       Demonstrated experience with WordPress, SEO, Email Marketing, and Google Analytics.

·       Experience in content creation using tools like Canva, Capcut, and Adobe Suite is an added advantage.

·       Knowledge of working in international development, marketing, public relations, Sexual and Reproductive Health, maternal, Adolescent Girls, Gender and Disability inclusion is also an added advantage

Team Members Behaviour

Work as One MSI

·       You contribute, use, and share accurate data and evidence to improve understanding, insights and decision-making across MSI, enabling us to maximise our ability to influence others.

·       You share relevant knowledge, expertise, and resources to strengthen teamwork and prevent duplication of effort.

·       You actively work as part of a team, providing support and flexibility to colleagues, demonstrating fairness, understanding and respect for all people and cultures.

Show courage, authenticity and integrity.

·       You hold yourself accountable for the decisions you make and the behaviours you demonstrate.

·       You are courageous in challenging others and taking appropriate managed risks.

Develop and grow

·       You seek feedback to enable greater self-awareness and provide the same to others in a way which inspires them to be even more effective.

·       You manage your career development, including keeping your knowledge and skills up to date.

Deliver excellence, always

·       You strive to consistently meet and exceed expectations, putting clients at the centre of everything, and implement smarter, more efficient ways of performing your role.

·       You build and maintain effective long-term working relationships with all stakeholders and are a true MSI ambassador.

Leadership

• You inspire individuals and teams through situational leadership, providing clear direction.
• You seek and provide opportunities which motivate team members, helping to develop skills and potential whilst strengthening our talent and succession pipeline.
• You are aware of emerging developments in our sector, demonstrating strategic insight about our clients and business and encourage this in your team.

·       You articulate a vision of the future which inspires and excites others